Blogged and edited using Chrome. It's great! -- MG
Why is Google building a browser? A better question is, why did it take so long for Google to build a browser? After all, as Pichai says, "our entire business is people using a browser to access us and the Web."
"The browser matters," CEO Eric Schmidt says. He should know, because he was CTO of Sun Microsystems during the great browser wars of the 1990s. Google cofounders Larry Page and Sergey Brin know it, too. "When I joined Google in 2001, Larry and Sergey immediately said, 'We should build our own browser,'" Schmidt says. "And I said no."
It wasn't the right time, Schmidt told them. "I did not believe that the company was strong enough to withstand a browser war," he says. "It was important that our strategic aspirations be relatively under the radar." Nonetheless, the idea persisted — and rumors percolated. After a 2004 New York Times article quoted "a person who has detailed knowledge of the company's business" saying a browser was in the works, Schmidt had to publicly deny it.
But behind the scenes, the subject remained a running argument between Schmidt and the founders. As a kind of compromise, Google assembled a team to work on improvements for the open source browser Firefox, spearheaded by browser wizards Ben Goodger and Fisher. (Both had worked with Mozilla, the nonprofit organization behind Firefox.) Another hiring coup came when Linus Upson, a 37-year-old engineer whose pedigree includes a stint at NeXT, signed up as a director of engineering. "This was very clever on Larry and Sergey's part," Schmidt says, "because, of course, these people doing Firefox extensions are perfectly capable of doing a great browser."
Sure enough, in the spring of 2006, the Firefox group began talking among themselves about designing a new app. They loved Firefox — but they recognized a flaw in all current browsers.
