Dare Obasanjo aka Carnage4Life - Note to Web 2.0 Companies: Early Adopters are not the Mass Market

Dare Obasanjo aka Carnage4Life - Note to Web 2.0 Companies: Early Adopters are not the Mass Market:

If you work in the technology industry it pays to be familiar with the ideas from Geoffrey Moore's insightful book Crossing the Chasm. In the book he takes a look at the classic marketing bell curve that segments customers into Early Adopters, Pragmatists, Conservatives and Laggards then points out that there is a large chasm to cross when it comes to becoming popular beyond an initial set of early adopters. There is a good review of his ideas in Eric Sink's blog post entitled Act Your Age which is excerpted below

The people in your market segment are divided into four groups:

Early Adopters are risk takers who actually like to try new things.

Pragmatists might be willing to use new technology, if it's the only way to get their problem solved.

Conservatives dislike new technology and try to avoid it.

Laggards pride themselves on the fact that they are the last to try anything new.