Sunday, July 27, 2008

Scobleizer — Tech geek blogger � Blog Archive The Silicon Valley VC Disease �

Scobleizer — Tech geek blogger � Blog Archive The Silicon Valley VC Disease �: "First, our society’s most valuable audiences are getting iPhones. Last week when I was in Los Angeles, both of the famous architects I interviewed already had 3G iPhones.

Those two guys are HUGELY valuable for advertisers. They are representative. They aren’t the only ones.

But even better than the demographics that the iPhone is getting is the usage patterns.

See, I have two Nokia phones and a Microsoft Windows Mobile phone too. They all suck for using the Web. Fine for email and for texting, but really suck for using the Web.

Go see Google’s Vic Gundotra (he’s Vice President and runs a bunch of the teams that build things for mobile phones). He told me that usage on the iPhone is “off the scale” when compared to other phones.

Simply translated: people who have non-iPhone phones simply aren’t using them for anything other than email. This is easily verified. Sit next to a Blackberry user and watch what they do. I do that all the time. All you see them doing is email and light Web use. Now sit next to an iPhone user and watch what they do. Much more heavily used on photos, maps, Web, and video."

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