Can Apple Break Into The Enterprise Market? It's Trying (AAPL) - Silicon Alley Insider

Can Apple Break Into The Enterprise Market? It's Trying (AAPL) - Silicon Alley Insider: "Earlier this week we wondered why Apple was looking to rent a big block of Manhattan office space. Now we have an educated guess: Apple (AAPL) may be trying to increase its very small foothold in corporate America, by establishing a support team dedicated to business clients.

Apple already provides, grudgingly, a very limited amount of assistance to businesess that buy Macs. But we hear it is taking members from a team that provides similar services for the education market and converting them to a business-focused team. Apple officials have already begun acknowledging their interest in 'industry-vertical wins, like oil, gas, and government,' we noted in March.

Why would Apple, which has always been the choice of consumers and college kids, target the business market? Because business users want to use Macs -- and are already doing so.

Yankee Group surveyed 250 companies and found that 87% now have at least some Macs in their offices, up from 48% two years ago, reports BusinessWeek, in a new cover story. It's a comprehensive look at how Apple is making headway, almost unintentionally, in the coporate market -- and why it will still has a long way to go."