Friday, May 2, 2008

Hurry, The Cloud Computing Platform Opportunity is Perishable! � SmoothSpan Blog

Hurry, The Cloud Computing Platform Opportunity is Perishable! � SmoothSpan Blog: "As I write this post, many are predicting that the big announcement from Google tonight will be that it’s opening up BigTable for the world to use. At least Kevin Burton and Mike Arrington think so. I hope so, because the world needs a lot more cloud computing choices. I wonder how many have figured out just how little time remains to introduce new cloud computing platforms?

Ray Ozzie has said, “[the cloud market] really isn’t being taken seriously right now by anybody except Amazon.” He’s right on the mark: it isn’t being taken seriously by anyone except Amazon. The distant runner up is Benioff’s Force.com. I say distant because there are a lot of problems with it, not the least of which is an economic model that makes it completely untenable for anyone but big corporate IT to use. Technically, it is a completely closed and proprietary environment that offers only minimal leverage. It’s true, they’re very seirous about it, so in that sense we should add them to the list, but the way they’re going about it makes it seem less than serious.

Here’s an important tip for various big industry players who’ve made noise about Cloud Computing at various points: it’s a perishable opportunity! You don’t have forever to contemplate how to get in and start winning.

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