Spreading OpenSocial Across the Web

Spreading OpenSocial Across the Web: "Any web site can be a container for OpenSocial, any web site can add social features even if it's not a social network - that seems to be the idea behind Friend Connect, a new piece from Google's social puzzle. Friend Connect will allow the users of a site to add profiles, to import their friends from other social networks, to use social applications in the context of a site.

Paul Buchheit wrote last year that 'there's no such thing as a social network'. The social aspect of a site is just one of its many features. 'Real products need more functionality in order to somehow deliver value to their users. It is this other functionality that defines the real purpose of a product, not the social network, which exists only to enable or enhance the core purpose.'"